E-Commerce and Digital Payments
Embark on a deep dive into the world of e-commerce and digital payments, guided by Maia Kheladze’s extensive experience and expertise. Participants in this program will explore the dynamic landscape of online business, gaining a comprehensive understanding of how digital commerce operates and the factors driving its growth. This program will guide participants through the following critical areas:
- Fundamentals of E-Commerce:
- Understand the foundational elements of e-commerce, including its definition, key components, and the roles of various stakeholders such as merchants, customers, and payment processors. Participants will explore how e-commerce platforms facilitate transactions and the impact of these platforms on global economic trends.
- Digital Payment Solutions:
- Dive into the various digital payment solutions that power e-commerce, from traditional credit and debit card payments to innovative methods such as digital wallets, cryptocurrencies, and buy-now-pay-later services. Learn about the advantages and challenges associated with each payment method and how they contribute to a seamless online shopping experience.
- E-Commerce Risk Management:
- Explore the risks associated with e-commerce, including fraud, data breaches, and payment security issues. Participants will learn about strategies for mitigating these risks, including the implementation of secure payment gateways, compliance with data protection regulations, and the use of advanced fraud detection technologies.
- Legal and Regulatory Frameworks:
- Navigate the complex legal landscape governing e-commerce and digital payments. Understand the importance of compliance with local and international regulations, such as GDPR, PCI-DSS, and other standards that ensure the safety and security of online transactions.
- Trends and Innovations in E-Commerce:
- Stay ahead of the curve by exploring emerging trends and innovations shaping the future of e-commerce. Participants will learn about the impact of artificial intelligence, machine learning, and blockchain technology on digital payments and how these advancements are revolutionizing the way we conduct business online.
By the conclusion of this program, participants will have developed a robust understanding of e-commerce and digital payments, equipped with the knowledge and tools necessary to navigate the complexities of the digital marketplace. They will be prepared to leverage emerging technologies and innovative solutions to drive business growth and ensure the security and satisfaction of their customers.
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INTRODUCTION:
Maia Kheladze serves as the Chief of Payments and Operations at JSC HashBank. She is actively involved in education and delivers a banking course for bachelor's students and an e-commerce administration course for master's students at Ilia State University and Business and Technology University, respectively.
Possessing a Master of Business Administration degree, she currently pursues her Ph.D., which will focus on how AI affects payments and county’s GDP per capita. Her extensive experience in diverse leadership roles within the banking industry equips her with the essential knowledge and insights crucial for advancing the banking and fintech organizations.
Maia Kheladze led a number of important payment industry projects throughout her experience. This includes introduction the first contactless (Visa PayWave) card in CEMEA region; setting up card acceptance network across whole country; e_commerce and m_commerce development, coordinating social projects with bank cards, that made Visa/Mastercard card and therefore International financial services accessible to everyone in everyday life.
EDUCATION:
PHD candidate - Business Administration, 2021 - 2024 – AI in Payments, Business and Technology University (BTU), Georgia.
MBA – Business Administration, 2012-2014 – FreeUni Tbilisi,, Georgia
Bachelor – Mathematics, 1993 Tbilisi State University (TSU), Georgia
MEMEBERSHIP IN A PROFESSIONAL ASSOCIATION:
Co-Founder and CEO, E_Commerce Association of Georgia
Co-Founder, Electronic Payments Club Georgia